list of languages translated on the site. The head of Norway’s Sami Parliament spearheaded an effort to revive the native Sami language through Instagram and Twitter as well as Facebook. Employing the approach of mass engagement and utilizing technology is especially helpful in circumstances where an at-risk language exists only in an oral form and not in a written text. This method also allows for a solely oral language to be transcribed and thereby offering another path to keep the language alive.

It Takes a Village

Efforts to salvage endangered languages are truly about harnessing the power of people. Learning another language is not only healthy; it also helps create communities, strengthens bonds, and helps languages remain in circulation—thus extending their lifespan. From a business perspective, globalization is here to stay. The adage of “know your audience” now also means knowing their language. In that scenario, everyone wins.